Featured Viera Restaurant, Which Wich Sandwich Shop

Featured Restaurant: Which Wich Sandwich Shop

An eatery in Viera hopes to put a spell on you.

Which Wich, is a fast, casual restaurant serving up custom-made sandwiches known as "wiches."  But there's no real hocus pocus here, just a healthy offering of ten different categories of sandwiches and 60 topping options.

The shop also serves gyros, salads, chips, desserts, shakes, and drinks, along with vegan, vegetarian and gluten-free offerings.

The experience is interactive too – with customers using Sharpies to mark on the pre-printed sandwich bag – which they then hand to the "sandwich expert."

Diners can choose the bread, cheese, spreads, and toppings. The sandwiches are then prepared, and delivered in the personalized sandwich bags. Guests are encouraged to draw on their bags using red Sharpies and hang their "artwork" on the community wall.

Which Wich, Inc. owns, operates, and franchises a chain of sandwich restaurants in the United States and Canada. The company was founded in 2003 and is based in Dallas, Texas.

Jeff Sinelli is the founder and chief vibe officer – as in good vibes.

The company mission statement is: "Some want to make superior sandwiches. Some want to make the world a better place. We want to do both."

Sinelli shares his good vibes in the form of charitable work and global initiatives such as Project PB&J, a program that offers guests a peanut butter and jelly sandwich for $3 and a promise the store will make and donate another sandwich to someone in need. Restaurants "bank" the sandwiches to make and donate later to a partner organization, such as a homeless shelter or youth program. The sandwich price also covers the cost of a third PB&J and one dollar of each peanut butter sandwich sale goes toward the company’s global fund for disaster relief.

Which Wich is located at 2250 Town Center Ave #105, Viera, at The Avenue Viera.

Learn more about Which Wich Sandwich Shop.